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Buick Summary

Long one of America's best-known brands, Buick was established before General Motors and then became one of the key building blocks in the formation of that organization. For decades Buick was known for its high-quality mid-priced sedans. While other GM brands pursued performance, Buicks like the Roadmaster, LaSabre, and the highly styled Riviera took a premium-luxury stance. Buicks weren't as opulent or as flashy as contemporary Cadillacs, but they were attractive and incredibly comfortable. During those years Buick also developed a strong following in China that has served it well to this day. As the market has changed so has Buick. With American consumers increasingly interested in crossover SUVs, Buick has dropped its sedans here in America to concentrate on popular nameplates like the Enclave crossover SUV.

Why Buick?

Through its transition from big comfortable sedans to crossovers, Buick has maintained its reputation for building high-quality vehicles. Comfort and quiet are still words that many associate with the brand, and the current vehicles back that up. And rather than being ostentatious Buicks tend to be understated and classically styled. The Encore small crossover brings a smooth, quiet ride to a segment better known for budget-focused vehicles. The Envision compact crossover provides a premium alternative to those shopping in the market's biggest segment. And the Enclave full-size crossover SUV combines luxury-grade exterior design with a spacious and well-finished interior.

The new 2024 Buick line up is here!
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