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The GMC brand was General Motors' commercial truck division essentially from the founding of the global automaker. While the brand built and marketed large commercial trucks for decades, it also increased its visibility with the general public over the course of the decades. Built alongside Chevrolet pickups, GMC pickups were sold in dealerships that were often combined with other GM brands like Pontiac, Buick, or Oldsmobile. At the same time, GMC built medium-duty and heavy-duty trucks, buses, and commercial vans. At one point, Pontiac and GMC operated as a single division of General Motors. In addition to offering pickups, GMC responded to public demand by marketing SUVs like the Jimmy and the Yukon. The former was a virtual clone of the Chevrolet Blazer while the latter had — and still has — much in common with the Chevrolet Tahoe/Suburban.

GMC’s move into the SUV and crossover SUV segments coincided and in some way preceded greater and greater consumer interest in those segments as alternatives to passenger cars. This has positioned GMC to serve today’s automotive customers well. Any the same time, its commercial truck roots logically led to its “Professional Grade” slogan that has served it well. Many consumers view GMC trucks and crossovers as being more premium than very similar Chevrolet Vehicles. GMC has capitalized on that by offering a strong lineup of Denali trim variants of its models, all filled with luxury content. Recently, GMC also added off-road-oriented AT4 trims to its lineup, another positive for the brand. GMC recently revived the moribund Hummer brand with the GMC Hummer EV pickup and GMC Hummer EV SUV.